Paleo Playbook – Having spent years in marketing and advertising, I’ve come to identify a drawback in the way that people perceive, and are introduced to, the Paleo Diet and its derivatives. It’s something that unfortunately detracts from its worth, because it distracts from its grounding in the truth and science of human evolution.It starts with the way the human mind is structured. Humans do really well with identity; that is, we can easily and efficiently attach an identity to an idea, regardless of whether that idea is … Read more